Branding Nepal as a Tourism Destination

Nepal has been attracting international visitors since long time when travelers were drawn by stories of an exotic and stunning landscape, thermal and scenic wonders, curious indigenous wildlife and flora. Nepalese culture is another huge draw card. From its early beginnings, Nepal tourism has thrived on innovation and adventure. Some of the best known contributions to the tourism industry have been invented such as the bungy jumping, rafting, trekking etc.

Tourism promotion is like “dream selling” and selling one’s dream depends on the brand identity. Therefore, to keep tourism development project going and to avoid the possibility of presenting Nepal as a distressful zone, Nepal should strengthen ongoing brand of unique culture, life style and adventure.

The- Living -Goddess -Kumari

The Living Goddess Kumari- Nepal is a rich and complex mix of different cultures and traditions.


Culture is embedded in the high peaks of Nepal, tradition flows with its rivers, art traverses through its valleys and religion lies in the heart of its people. Nepal, in short, is a country where art, culture and religion are a part of life of the inhabitants. People celebrate every moment with aroma, adding novelty to the traditions without affecting their essence.
Nepal-Village-tourism

Nepal is a predominantly rural society, and its rich culture are best experienced in its villages.


Nepal is full of villages. The friendly and hearty behaviors of the family members give travelers a different experience. Visitors get the chance to eat the traditional local food prepared in the neat and clean kitchen which are delicious and are hygienic as well. The tour gives the chance to explore the real villages allowing the visitors to feel the cross cultural exchange in the more authentic way.
Nepal-Mountain-Clilmbing

Expedition in the Mountain of Nepal- Nepal is a never-ending outdoor adventure play-ground.


Nepal is renowned worldwide for its natural beauty, the diversity of sightseeing, wildlife safari and Himalayan adventure opportunities. Adventure seekers have been attracted by a range of activities such as trekking, white-water rafting and mountain biking, amidst the spectacular mountains and deep valleys of the Himalaya.

Nepal stands to give out the best of what it is. Nepal holds a throng of cultural, spiritual, historical, architectural and adventurous aspects. These qualities made Nepal a unique place giving high potentialities. Nepal’s new tourism branding is all about sharing the sense of Nepal’s warm hospitality, friendly culture, and deep history. Themes that will be featured in the new brand campaign will be extreme and soft-adventure activities, Nepal’s colorful culture, meditation; festivals and much more.